Sarah is a multi-disciplinary producer with a proven track record for creating engaging content and experiences.

She has led partnerships for brands you know, some you don't but should, and she is a champion for in-house agency production.

Before agency life, Sarah refined her craft as a line producer at several production companies, including her own very creative but scrappy one. And before that, she made and sold a business manufacturing pet accessories. Her respect of the production process means a commitment to collaboration, creativity and ingenious ways of saving money.  In short, she can make it happen.

Originally from Singapore, Sarah is an avid New Yorker, who lives downtown with her Swedish husband, American son and Canadian daughter.

She is the Founder and Managing Principal of The Royal We, a creative studio and production company based in Soho, New York City.