AD COUNCIL FWD | INTEGRATED CAMPAIGN SOCIAL / TV / RADIO / WEB
A public with crisis fatigue and a real crisis buried in the 24/7 news cycle. Famine, war and drought in the eastern Horn of Africa created the most severe humanitarian emergency. The campaign needed to inform people about the facts and most importantly, get them to act fast.
Primarily a social media campaign, we also created TV spots, radio, OLA and a site where followers can track progress.