NIKE FUELBAND  

Nike wanted to realize an idea: a common, universal metric called Fuel, and a device to track all of your daily activity. The FuelBand tracks your activity and converts it into your Fuel, so anyone who’s active can compare their activity with others. I've produced and managed hundreds of award winning case study films. This one helped R/GA pick up Titanium Grand Prix and Cyber Grand Prix at Cannes Lions.