Nike wanted to find a way to teach complex pro basketball moves to young players at the World Basketball Festival in New York City. Film Room is a new platform comprising of a modular stage, HD cameras, custom-built algorithm, and large format printers—a system capable of filming a young player’s move, analyzing the footage, and deconstructing it frame-by-frame in order to design personalized 18 x 24” Nike posters, all within minutes.